Friday, January 13, 2017

CATCHING CLIENTS ON THE FLY - #TXFlyFishingFestival

Towards the end of 2016 we formed a wish list of upcoming events that are local, family-friendly, and of course, incredibly fun to experience.  Next, the introductions were sent via email to contacts with simple requests to merely start a conversation about their on-site coverage. Two weeks later, proposals have been sent, reviewed, and one approved by a new client!  

The League Lady is thrilled to announce that we are honored to provide the digital marketing, advertising, and on-site coverage for the 1st Annual Texas Fly Fishing & Brew Festival.  Executive Director, Beau Beasley manages the Virginia Fly Fishing & Wine Festival that is now celebrating 17 years and an iconic event within the industry. Texas has been on Beau's wish list for awhile and after vetting the metroplex he selected the Plano Centre as an ideal venue for the first year.  

Friday, January 6, 2017

THE LUCK OF THE 12 GRAPES


New Year's Eve Tradition: The Luck of the Grapes
'Tis the New Year 2017 and Louisiana tradition entails feasting on one of a few sacred trinities: cabbage, cornbread, and black-eyed peas. (Another being the Holy Cajun Trinity consisting of onions, green peppers, and celery as the proper base for gumbo.) Rarely have I met anyone from the Who Dat Nation that abstains from annually partaking, even if we greatly dislike the texture of the peas. Louisiana, is in fact a southern State, stemming from diverse cultural generations of superstitions, voodoo dolls, and graveside parties celebrating life instead of mournful tears.

This year our family had a guest who also comes from a deeply rooted background of traditions and located further South across the border - Mexico. Everyone lined up 12 freshly washed grapes at midnight on December 31. It's actually too many to hold in your hand at once, especially if you are in Texas where everything is bigger, even the grapes. Prior to midnight you must eat one grape per second to coincide with the last 12 strokes of the clock for the year.

Wednesday, October 5, 2016

A Pure Form of Storytelling Earns Best Social Media


Two and half years ago I was given direct advice to form a company.  The not so subtle guidance came from an Executive Director whom I admire personally and professionally.  I had spent more than a decade volunteering for various non-profit organizations in the community.  Serving others is a rewarding way to give back for a greater good.  It has always been a natural part of my adult life. 

In fact, my personal Twitter account was @theleaguelady because I had been so incredibly involved with the Junior League of Collin County since 2007. Branding is a key element to a company and I didn't want to scrap my current accounts and have to start over.  I decided to build on who I was at that moment and filed The League Lady, LLC documents with the Texas Secretary of State.

Mark Twain once said, "The secret to getting ahead is getting started."  And so it began all at once. I quit my job with the American Heart Association working on the Go Red for Women campaign.  I enrolled in a program at Southern Methodist University and completed a Social Media and Digital Communication Certificate under social media expert Professor Steve Lee, APR.

Monday, March 21, 2016

"DxO ONE Camera Cuts Social Sharing Time for Photography & Video"

DxO ONE Review: Cece Liekar-Campanini
Time is more than a measure of events when we as storytellers attempt to archive sequential moments through photography. It takes time to plan the album in advance.  Time spent making sure that we are standing in the exact spot to capture the sunrise before it shines, the hot air balloons as they glow under the stars, and the adrenaline smirks of a rock band when they walk off stage.  

The real challenge of time is the delay between capturing and sharing those photographs.  My Nikon D3100 originates more than a thousand photos in 48 hours at the InTouch Credit Union Plano Balloon Festival. On-site coverage requires timely delivery which means I have to pause to download, edit, and post pictures to Facebook, Twitter, Instagram, and Google Plus. 

Last September I read an article in The Wall Street Journal titled "DXO ONE Review:  Finally, an iPhone Camera Good Enough For a Pro."  I immediately thought of the hefty Nikon that becomes an extension of my hand during client events.  The DxO ONE allows me to stay in front of the action all day.  This small camera attaches to an iPhone and produces high resolution pictures and videos that can be instantly edited and immediately shared.  

 Yes, I'll still take thousands of photos with the Nikon because the 18-200mm lens is irreplaceable. But, the DxO ONE is great for high quality videos to post on YouTube channels.  I recommend purchasing several high performance Micro SDXC with minimum 128GB, 633-1000x and an adapter because video will quickly max storage. 

If you are interested in the technical reviews of the DxO ONE camera then you'll want to check out these articles for specs and comparisons. 
https://luminous-landscape.com/dxo-one-hands-on-review/ 
http://www.pocket-lint.com/review/135777-dxo-one-review-the-iphone-add-on-camera-s-highs-and-lows 
http://www.theverge.com/2015/9/1/9236679/dxo-one-review-camera-iphone
http://www.wired.com/2016/03/review-dxo-one/

The DxO One 20.2MP camera is available on Amazon for $449 and can also be found at a list of stores with an easy Google search.

Wednesday, March 9, 2016

"Let's All Scream For Red Bean Ice Cream"

Black Ship Little Katana - Red Bean Ice Cream
Korean food is a mysterious category often confused, cautiously explored, and not surprisingly unforgettable.  Last night I drive downtown and became a first time voyager inside the Black Ship Little Katana.  Naturally I brought a close friend who previously lived in Korea so that the experience could be narrated by an expert, and more fun for us both. 

The restaurant is spacious with iron Edison light fixtures and an open view from the patio beyond the bar, dining room and all the way to the outside covered patio.  This would be an ideal venue for holiday parties or events because the Omni offers curbside valet and the location is easily accessible.  

As an appetizer they offer a Wagyu Hot Rock with thinly sliced Wagyu beef at very reasonable $10 per oz with a two ounce minimum.  The stones are heated in an oven at 400 degrees, quick flashed over an open flame, coated in olive oil, and served in bowl over a mountain of rock salt and peppercorns.

Tuesday, March 1, 2016

"I Do" Believe in the Vested Power of a Written Referral

Photo credit www.TamythaCameron.com
Cece Liekar-Campanini & Steve Campanini photo credit Tamytha Cameron
Planning a second wedding was relatively simple because our focus was to merely share this blessed moment with our family and close friends. In fact, we were able to finalize all details of the events within a very short time frame and we attribute that to our many connections and of course, fate.

Now, seven months later, our wedding photographer reached out to request a written referral for services provided.  Tamytha Cameron was suggested to us by the owner of Goldenlight Creative who did our couture engagement photos in a studio.  The price was below budget and her website displayed soft, romantic photo albums of location and local weddings.

We never met before the wedding and I gave no list of preferred images. Tamytha arrived at Gleneagles Country Club and we met in the dressing room where I was being primped by a make-up artist and hair stylist. The whole wedding and reception seemed to fast-forward through the stages.  Then we packed up and went home to live happily ever after.

Monday, October 19, 2015

Belated Launch of Blog - Better Late than Never



The shoemaker never has time to make shoes for his kids because his business is thriving, or at least that's how to spin a negative into a positive. At long last I am pausing briefly to launch a new website and blog.  It is overdue because I've been busy working for clients who needed new content for blogs and custom websites.


It's an ironic discovery to see an error message that your own website link has been broken and the content forever wiped away into the abyss of recycled code. This does tend to expedite the importance of finishing the other website that has been sitting for eighteen (18) months - on the back burner.  Spare time? Who has this and how can they give a little to the shoemakers of the world?

Thankfully, along the way of serving clients I've met people who specialize in various areas of technical design that torture my creative brain cells into a coma.  So, it is with great pleasure the blog and website now exist and are properly connected with high hopes of a wordslaying future.

Let the musings begin and journey include guest contributors, far away places, community festivals, client creations, the warmth of home, and a few unexpected adventures.