Wednesday, October 5, 2016

A Pure Form of Storytelling Earns Best Social Media


Two and half years ago I was given direct advice to form a company.  The not so subtle guidance came from an Executive Director whom I admire personally and professionally.  I had spent more than a decade volunteering for various non-profit organizations in the community.  Serving others is a rewarding way to give back for a greater good.  It has always been a natural part of my adult life. 

In fact, my personal Twitter account was @theleaguelady because I had been so incredibly involved with the Junior League of Collin County since 2007. Branding is a key element to a company and I didn't want to scrap my current accounts and have to start over.  I decided to build on who I was at that moment and filed The League Lady, LLC documents with the Texas Secretary of State.

Mark Twain once said, "The secret to getting ahead is getting started."  And so it began all at once. I quit my job with the American Heart Association working on the Go Red for Women campaign.  I enrolled in a program at Southern Methodist University and completed a Social Media and Digital Communication Certificate under social media expert Professor Steve Lee, APR.