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Showing posts from 2017

The JORDAN GREENWOOD: Collecting Experience And Creating Stories

By: THE Jordan Greenwood
Ever since I was young I have had a passion for creating stories. When I was very little it began with playing make believe, and by middle school I was writing my own fiction as a means of creative expression and escapism. At that time, I had thought I’d pursue a career in theater or film, but of course as we get older we change and I chose to pursue Marketing at Texas Tech University instead. Even though I knew I was on the right path, as I began to wrap up my junior year in the spring, I was plagued with the question: what do I want to do with my degree? 
Then I was hired to work the Wildflower! Arts & Music Festival for The League Lady in May, and by the end of the summer I would have my answer to that question. I worked the Inaugural Blues, Brews & 'Que at Oak Point Amphitheater and the Texas Festivals & Events Association Convention & Trade Show in Fort Worth for The League Lady  and discovered that I am capable of a lot more than I orig…

Simple Booth Shines at Downtown Plano Art & Wine Walk

There were 18 wine samplings on the route at the Downtown Plano Art & Wine Walk held Thursday, September 14, 2017. And while The League Lady did not partake in the liquid tastings because we have three events in the next three weeks, it was an interesting event to attend for the first time. As a marketing agency, we think that Simple Booth outshined the 80's band, tasting notes, and shop discounts. In fact, hundreds of people took pause to stand in front of the nearly blinding HALO light that also happens to create a glowing complexion for all posers. 
In doing a bit of research we discovered that Simple Booth is a pretty cool concept for small events. We've already downloaded the app and requested information on how to acquire the whole set-up. It appears to require a tripod, attachment for the iPad, lighting, and the optional on-site printer. As with all technology we always purchase extra batteries for wireless devices. They recommend a professional backdrop but most o…

"BEST SOCIAL MEDIA AWARDS - TFEA2017"

Congratulations to Jessica Jackson and the Plano Balloon Festival, Inc. for winning 1st Place "Best Social Media" for the Plano Balloon Festival Races and 3rd Place "Best Social Media" for the InTouch Credit Union Plano Balloon Festival. The League Lady is so thankful for the opportunities to work for these events and we are honored to share in the celebration of being recognized by the Texas Festivals & Events Association Kaliff Marketing Awards. More info: www.tfea.org #TFEA2017 #PlanoBalloon #PBFRaces

"BRINGING YOUR EVENT INTO THE DIGITAL AGE"

Saturday, July 29, 2017 Cece Liekar-Campanini, Chief Storyteller and owner of The League Lady, gave a presentation at the Texas Festivals & Events Association Convention & Trade Show "Bringing Your Event Into the Digital Age." #TFEA2017 Many links to resources were included and folks can view and download the slides here: https://www.slideshare.net/CeceLiekar/tfea-bringing-your-event-into-the-digital-age-july-29-2017

CATCHING CLIENTS ON THE FLY - #TXFlyFishingFestival

Towards the end of 2016 we formed a wish list of upcoming events that are local, family-friendly, and of course, incredibly fun to experience.  Next, the introductions were sent via email to contacts with simple requests to merely start a conversation about their on-site coverage. Two weeks later, proposals have been sent, reviewed, and one approved by a new client!  
The League Lady is thrilled to announce that we are honored to provide the digital marketing, advertising, and on-site coverage for the 1st Annual Texas Fly Fishing & Brew Festival.  Executive Director, Beau Beasley manages the Virginia Fly Fishing & Wine Festival that is now celebrating 17 years and an iconic event within the industry. Texas has been on Beau's wish list for awhile and after vetting the metroplex he selected the Plano Centre as an ideal venue for the first year.

THE LUCK OF THE 12 GRAPES

'Tis the New Year 2017 and Louisiana tradition entails feasting on one of a few sacred trinities: cabbage, cornbread, and black-eyed peas. (Another being the Holy Cajun Trinity consisting of onions, green peppers, and celery as the proper base for gumbo.) Rarely have I met anyone from the Who Dat Nation that abstains from annually partaking, even if we greatly dislike the texture of the peas. Louisiana, is in fact a southern State, stemming from diverse cultural generations of superstitions, voodoo dolls, and graveside parties celebrating life instead of mournful tears.

This year our family had a guest who also comes from a deeply rooted background of traditions and located further South across the border - Mexico. Everyone lined up 12 freshly washed grapes at midnight on December 31. It's actually too many to hold in your hand at once, especially if you are in Texas where everything is bigger, even the grapes. Prior to midnight you must eat one grape per second to coincide w…