Friday, January 13, 2017

CATCHING CLIENTS ON THE FLY - #TXFlyFishingFestival

Towards the end of 2016 we formed a wish list of upcoming events that are local, family-friendly, and of course, incredibly fun to experience.  Next, the introductions were sent via email to contacts with simple requests to merely start a conversation about their on-site coverage. Two weeks later, proposals have been sent, reviewed, and one approved by a new client!  

The League Lady is thrilled to announce that we are honored to provide the digital marketing, advertising, and on-site coverage for the 1st Annual Texas Fly Fishing & Brew Festival.  Executive Director, Beau Beasley manages the Virginia Fly Fishing & Wine Festival that is now celebrating 17 years and an iconic event within the industry. Texas has been on Beau's wish list for awhile and after vetting the metroplex he selected the Plano Centre as an ideal venue for the first year.  

Friday, January 6, 2017

THE LUCK OF THE 12 GRAPES


New Year's Eve Tradition: The Luck of the Grapes
'Tis the New Year 2017 and Louisiana tradition entails feasting on one of a few sacred trinities: cabbage, cornbread, and black-eyed peas. (Another being the Holy Cajun Trinity consisting of onions, green peppers, and celery as the proper base for gumbo.) Rarely have I met anyone from the Who Dat Nation that abstains from annually partaking, even if we greatly dislike the texture of the peas. Louisiana, is in fact a southern State, stemming from diverse cultural generations of superstitions, voodoo dolls, and graveside parties celebrating life instead of mournful tears.

This year our family had a guest who also comes from a deeply rooted background of traditions and located further South across the border - Mexico. Everyone lined up 12 freshly washed grapes at midnight on December 31. It's actually too many to hold in your hand at once, especially if you are in Texas where everything is bigger, even the grapes. Prior to midnight you must eat one grape per second to coincide with the last 12 strokes of the clock for the year.